Sunday, 6 April 2014

Profile Coca-Cola Company

Coca-Cola

source (google.com)
The Coca‑Cola Company 
Established in 1886, The Coca-Cola Company operates in 
more than 200 countries and markets nearly 500 brands and 
3,000 beverage products. These products include sparkling 
and still beverages, such as waters, juices and juice drinks, 
teas, coffees, sports drinks and energy drinks. We have
four of the world’s top fi ve nonalcoholic sparkling beverage 
brands: Coca-Cola, Diet Coke, Sprite and Fanta. 
The Coca‑Cola System 
We are a global business that operates on a local scale in 
every community where we do business. We are able to 
create global reach with local focus because of the strength 
of the Coca-Cola system, which comprises our Company 
and our bottling partners—more than 300 worldwide. 
Our Company manufactures and sells concentrates, 
beverage bases and syrups to bottling operations; owns 
the brands; and is responsible for consumer brand marketing 
initiatives. Our bottling partners manufacture, package, 
merchandise and distribute the fi nal branded beverages 
to our customers and vending partners, who then sell our 
products to consumers. 
All bottling partners work closely with customers—grocery 
stores, restaurants, street vendors, convenience stores, 
movie theaters and amusement parks, among many others—
to execute localized strategies developed in partnership 
with our Company. Customers then sell our products to 
consumers at a rate of nearly 1.6 billion servings a day. 
The Coca-Cola system is not a single entity from a legal or 
managerial perspective, and the Company does not own or 
control most of our bottling partners. In 2008, approximately
78 percent of our worldwide unit case volume 
was produced and distributed by bottling partners 
in which our Company had no ownership interest 
or a noncontrolling equity interest. 
In January 2006, we brought together our 
Company-owned bottling operations to form the 
Bottling Investments operating group, now the
second-largest bottler in the Coca-Cola
system in terms of unit case volume.

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