Coca-Cola
source (google.com)
The Coca‑Cola Company
Established in 1886, The Coca-Cola Company operates in
more than 200 countries and markets nearly 500 brands and
3,000 beverage products. These products include sparkling
and still beverages, such as waters, juices and juice drinks,
teas, coffees, sports drinks and energy drinks. We have
four of the world’s top fi ve nonalcoholic sparkling beverage
brands: Coca-Cola, Diet Coke, Sprite and Fanta.
The Coca‑Cola System
We are a global business that operates on a local scale in
every community where we do business. We are able to
create global reach with local focus because of the strength
of the Coca-Cola system, which comprises our Company
and our bottling partners—more than 300 worldwide.
Our Company manufactures and sells concentrates,
beverage bases and syrups to bottling operations; owns
the brands; and is responsible for consumer brand marketing
initiatives. Our bottling partners manufacture, package,
merchandise and distribute the fi nal branded beverages
to our customers and vending partners, who then sell our
products to consumers.
All bottling partners work closely with customers—grocery
stores, restaurants, street vendors, convenience stores,
movie theaters and amusement parks, among many others—
to execute localized strategies developed in partnership
with our Company. Customers then sell our products to
consumers at a rate of nearly 1.6 billion servings a day.
The Coca-Cola system is not a single entity from a legal or
managerial perspective, and the Company does not own or
control most of our bottling partners. In 2008, approximately
78 percent of our worldwide unit case volume
was produced and distributed by bottling partners
in which our Company had no ownership interest
or a noncontrolling equity interest.
In January 2006, we brought together our
Company-owned bottling operations to form the
Bottling Investments operating group, now the
second-largest bottler in the Coca-Cola
system in terms of unit case volume.
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